For every watch enthusiast or watch lover, there are always two points in time worth remembering. The first point is when you were a normal functioning human being who just so happened to have an intellectual or emotional curiosity in watches. Maybe you wore the same Timex or G-Shock every day, maybe there was an heirloom Rolex, Omega, Cartier, Hamilton, Tissot, or Seiko in your life that meant a lot to you. Perhaps you cherished that watch and figured you knew a thing or two about these horological objects.
Then comes the point where that curiosity turns into a slow-building obsession. You began coming to sites like Hodinkee with increasing frequency. You started reading about watches called Ressence, MB&F, Urwerk, and Greubel Forsey and soon realized, “Shit, there’s a lot more to this than I thought.” But your own taste in watches always maintained as the obsession grew.
Since many of us are so far down the rabbit hole that it’s hard to remember who we were before we became that guy at a party quick to give a tip to a friend who absentmindedly muttered the word Rolex. “You definitely want to look at [insert watch here]. This watch has [insert historical anecdote here]. The truth is there’s just a ton of value with this one, you’ll never lose money on it – it’s better than the stock market!” We can’t help ourselves.
Okay, so maybe you don’t take things that far. But for some of us, we remember the days before watch enthusiasm crossed into the mainstream before our tastes were shaped by the sheer fact that a watch was unattainable – back in the days when we could freely have independent taste unshackled from the group think on Instagram and beyond.
One specific memory that comes to mind for me is a trip I took to Paris with my family in 2014. My father, who lived there as a teenager when his father was in the Foreign Service, was celebrating his 50th high school reunion. I was in my mid-20s and had firmly crossed the line into watch obsession to the point where my own selfish preparations for the trip involved scouting watch boutiques and vintage watch dealers just to see all the models I had only read about in the pages of Hodinkee.
What I was really after at that time was a Rolex GMT-Master II with blue and black bezel – what would go on to become the Batman. It had only recently been released art Baselworld a year earlier and I had my heart set on at least seeing one. It must have been the first or second proper day of the trip and I found myself in a Rolex AD, where I asked about the GMT. Bear in mind, this was just before the Rolex frenzy properly began. But a watch like the Batman was still new enough and popular enough that my efforts were in vain.
“I am sorry but we do not have this in the store, but hold on one second, I will show you something,” the specialist said to me. She returned with what many call a “coffin,” which is basically the plastic case that Rolex watches are delivered into the ADs. They are then removed from plastic and styrofoam before being transferred to the showcase or a box if someone ends up purchasing it.
She shows me this box, with a Rolex watch tightly concealed beneath the plastic. “Do you know what this is?” she asked me almost tantalizingly. And I did know. It was a Rolex Submariner ref. 116610LV, also known as the Hulk because of its bright green bezel and matching dial.
I think about this moment a lot because the watch world has changed so very much in the 10 years since that moment took place. Within three years from then, waitlists and grey market shenanigans became commonplace as secondary market pricing would turn objects of affection into that of investments.
Had I walked into that store circa 2019, would my reaction have been different? It’s honestly hard for me to say. I mean, I do know myself and I never would have purchased a Submariner with intentions to turn around and sell it. But I cannot be sure that I would not have purchased it in place of a Batman simply because I understood the scarcity.
But in 2014, I was guided by nothing more than what I was after. And I would eventually track down and purchase a Rolex GMT-Master II Batman (you can read my story about that watch here). I write all of this preamble and personal meditation because I distinctly remember a time in Rolex fandom when it was basically Hulk vs. Batman when it came to hype models in the broader collection (sure the ceramic Daytona too, but that was effectively unobtanium from the jump).
I had a good friend who owned the Hulk, and there was a time when I had my own obsession with it. The Submariner is a model near and dear to my heart. As I have covered several times here on the ‘Dink, my father’s 1982 5513 was sort of the archetypal watch in my memory. Then at a very young age I came into possession of my grandfather’s ref. 5513 Submariner (which is on my wrist as I pen this essay). There was something different enough about the Hulk that I could make it make sense to own it and my 5513: green dial, green bezel, and date complication.
Speaking of which, I have done a good deal of emotional and philosophical explication without really digging into the nuts and bolts of the Rolex Submariner ref. 116610LV. Let’s first get into its origins. The watch was released at Baselworld 2010, when Rolex completely revamped the Submariner Date line in steel to match some major aesthetic changes it had made to the watch in both full gold and two-tone executions. This is when we saw Rolex do away with its classical proportions in favor of the “super case” with new maxi dial and use of Cerachrom for the bezel.
